Job Title: Community Manager

Job Type: Full-Time, Remote

Job Overview: As the Community Manager, you will lead the development and implementation of community engagement strategies across our web3 projects. This role requires an experienced professional with a strong understanding of blockchain technology and digital currencies. You will be responsible for building and leading a team of community managers while ensuring our community engagement strategies are innovative and effective.

Responsibilities:

• Conduct ongoing research into web3 activities, trends, and best practices to remain at the forefront of community engagement strategies.
• Develop, refine, and implement engagement strategies tailored to different community segments and platforms.
• Create comprehensive guides and training materials for community managers, focusing on engagement tactics, platform best practices, and community growth techniques.
• Monitor, analyze, and synthesize community engagement metrics to adjust strategies and report on ROI.
• Build, manage, and mentor a team of community managers, providing them with leadership and guidance to achieve community growth and engagement objectives.
• Facilitate collaboration across departments to ensure community feedback is integrated into project development and marketing strategies.
• Lead initiatives to utilize community insights for product enhancement and user experience improvements.
• Manage the creation and distribution of engaging content across various platforms to maintain an active community presence.
• Organize and oversee community events, both virtual and in-person, to enhance community solidarity and brand loyalty.
• Act as a brand ambassador, embodying the company’s values and fostering positive community interactions.
• Research and integrate the latest trends in web3, blockchain, and meme coin marketing to maintain and grow active communities.

Objectives:

• Foster active, engaged, and growing communities around each project, enhancing brand visibility and user loyalty.
• Ensure community managers are equipped with the necessary tools, knowledge, and strategies to build strong, loyal followings.
• Leverage community insights to inform project development and contribute to the company’s overall strategy and success.
• Build a resilient community management team that can effectively respond to community needs and drive engagement.

Job Title: Chief Marketing Officer (CMO)

Location: Singapore

Company Background: A global leader in Web3 centralized exchanges, dedicated to providing innovative digital asset trading solutions. We offer top-notch trading services worldwide and strive to build the safest and most reliable trading platform. Job Description:

As the Chief Marketing Officer (CMO), you will be responsible for developing and executing comprehensive marketing strategies to drive the company's business growth and brand development in the Web3 centralized trading sector. You will need to possess a deep understanding of global markets and a rich resource network to facilitate market expansion, user growth, and brand awareness enhancement.

Key Responsibilities:

1. Marketing Strategy Development and Execution:

Develop and execute a comprehensive marketing strategy encompassing brand building, market promotion, user acquisition and retention, product positioning, and more. Lead market research and competitive analysis to identify market opportunities and develop corresponding strategies.

2. Business Development (BD) and Partnerships:

Develop and maintain relationships with key industry partners, project teams, investors, and other stakeholders. Explore and promote strategic partnerships to drive business growth and increase market share.

3. User Operations and Experience Optimization:

Design and implement user acquisition and retention programs to enhance user engagement and satisfaction. Analyze user data to identify user needs and behavior trends, optimizing user experience.

4. Market Promotion and Brand Building:

Lead brand promotion campaigns, marketing initiatives, and public relations efforts to enhance global brand awareness. Plan and execute innovative marketing campaigns to drive market acceptance of products and services.

5. Cross-Department Collaboration:

Collaborate closely with product, technology, customer service, and other departments to ensure marketing strategies align with the company's overall objectives. Supervise and guide the marketing team to ensure efficient execution of plans and activities.

1. Strategy Development:

• Work closely with the company’s leadership to develop comprehensive marketing strategies that align with business objectives.

• Analyze market trends, competitor strategies, and customer data to identify opportunities for growth.

• Define target audiences and develop personas based on customer insights and industry research.

2. Campaign Planning and Execution:

• Design and execute multi-channel marketing campaigns, including digital, content, social media, and email marketing.

• Collaborate with internal teams and external agencies to produce high-quality content and creatives that resonate with the target audience.

• Manage and optimize campaigns to ensure they meet key performance indicators (KPIs) and deliver a strong return on investment (ROI).

3. Brand Management:

• Develop and maintain a consistent brand voice and messaging across all marketing channels.

• Work on branding initiatives that enhance the company’s reputation and positioning in the tech industry.

• Ensure brand compliance in all marketing materials and communications.

4. Digital Marketing and Analytics:

• Oversee the company’s digital presence, including website, social media, and online advertising.

• Use data analytics tools to track and report on campaign performance, making data-driven recommendations for improvement.

• Optimize the company’s website for search engines (SEO) and manage pay-per-click (PPC) advertising campaigns.

5. Product Marketing:

• Collaborate with product teams to develop go-to-market strategies for new product launches.

• Create compelling product messaging and positioning that clearly communicates the value proposition to target customers.

• Develop and execute product marketing campaigns that drive awareness and adoption.

6. Customer Engagement:

• Design and implement customer retention and loyalty programs.

• Engage with customers through various channels, gathering feedback and insights to inform marketing strategies.

• Develop content marketing strategies that provide value to customers and position the company as a thought leader in the industry.

7. Market Research and Competitive Analysis:

• Conduct in-depth market research to understand industry trends, customer needs, and competitive landscape.

• Provide actionable insights and recommendations based on research findings to guide marketing decisions.

8. Project Management:

• Manage multiple marketing projects simultaneously, ensuring timely delivery and adherence to budget.

• Coordinate with cross-functional teams to ensure seamless execution of marketing plans.

9. Sales Collaboration:

• Work closely with the sales team to ensure alignment between marketing and sales efforts.

• Develop sales enablement materials, including presentations, case studies, and whitepapers, to support the sales process.

10. Reporting and Optimization:

• Regularly report on the performance of marketing initiatives to stakeholders.

• Continuously monitor and refine marketing strategies based on performance data and market changes.

Develop and execute growth strategies: Responsible for the overall operational growth strategy of the English-speaking blockchain exchange, including user acquisition, activation, retention, and conversion strategies, to drive continuous growth in platform user numbers and trading volume.

Market analysis: Conduct in-depth research on trends in the English-speaking blockchain market, competitor dynamics, user behavior, and needs, providing data support and insights for growth strategies.

Channel expansion and management: Manage and expand marketing channels in the English-speaking region, including social media, partnerships, content marketing, SEO/SEM, to enhance brand awareness and user engagement.

User operations: Enhance user activity and loyalty through refined user operation strategies, such as user profiling, personalized recommendations, community building, and event planning.

Data analysis and optimization: Utilize data analysis tools to monitor the effectiveness of growth activities, conduct data analysis and reporting, identify growth bottlenecks, and continuously optimize operational strategies.

Cross-department collaboration: Work closely with product, technology, marketing, and legal departments to ensure effective implementation of growth strategies and achievement of overall business objectives.

Risk management: Monitor and manage potential risks in the operations of the English-speaking region, including compliance, security, and user complaints, to ensure healthy and stable business development.

JOB DESCRIPTION:

The individual is required to have solid and up-to-date organic search tactics and will lead Verz SEO team to establish effective SEO plans and strategies to be aligned with the objective of the business to improve the company's and clients’ website search engine results including organic search rankings, qualified organic traffic, organic conversions, etc, execute tests, collect and analyze data and results, identify SEO trends and insights to achieve maximum ROI.

He/She will be part of day-to-day execution and maintenance of SEO strategies, including keyword research, analysis, portfolio management, and opportunity analysis. He/She will work closely with the developers and our Sales team to communicate technical and campaign details to our clients and implement the initiatives underlying the SEO strategy. The SEO expert will be responsible for the ongoing reporting of performance and evolution of the SEO strategy to achieve KPI's determined by the client and/or the Company.

● Set and execute strategies to improve the organic rankings and search traffic

● Onsite Optimization related to page titles, URLs, redirects, internal link structures, SEO Copy Editing, sitemaps review/maintenance

● Keyword research to identify and discover new targeting keywords and explore content strategy

● Monitor, track, and analyze ranking performance on an ongoing basis, and optimize SEO campaigns as necessary

● Manage & report SEO performance and optimization efforts on an ongoing basis

● Work with team to develop and execute site migration, content, and redirect strategies for large and complex websites

● Keep abreast of the latest SEO tools and techniques, communicate learnings, and coach SEO coordinators in a mentoring role

● Skilled in competitive analysis and identifying strategies both in On-Page & Off Page Backlink to facilitate our clients in optimizing their SEO keywords ranking

● Collaborate with different teams, such as website management, content, UI design, and digital marketing team on execution of projects

● Provide SEO analysis and recommendations on the structure of websites and web pages

● Support Sales team in SEO pre-sales pitch with prospecting clients to explain SEO campaign strategies