**Job Responsibilities:**

1. Business Analysis:

1. Possess a high degree of market sensitivity, capable of accurately capturing and analyzing market dynamics; adjust website design and marketing strategies based on market trends;

2. Able to translate market analysis into concrete strategies and actions that guide improvements in website communication conversion rates and user experience;

2. Marketing Planning:

1. Directly responsible for online store data, familiar with various promotion methods and rules for online channels;

2. Based on promotion and growth rules, effectively conduct marketing activities, coordinate cross-departmental resource collaboration, and ensure that marketing results align with expectations;

3. Data Analysis:

1. Familiar with common data analysis tools such as GA and GSC, with a deep understanding of key metrics such as traffic, click-through rate, conversion rate, and repurchase rate;

2. Obtain data insights through A/B testing and effectively apply the results to website design to drive data growth;

4. Project Management:

1. Strong product mindset, capable of thinking from a product or technical perspective, analyzing and continuously optimizing various aspects and details of the e-commerce platform;

2. Work closely with product and development teams to drive the iteration and updates of the official website;

5. Leadership:

1. Build an e-commerce team talent system, establish and develop an e-commerce operations team with high efficiency and a positive attitude;

2. Promote the growth of the team and individual members through effective leadership and management strategies, enhancing team performance;

1. Over 5 years of experience in cross-border e-commerce operation management, with a bachelor’s degree or higher, possessing good English listening, speaking, reading, and writing skills; overseas study experience is preferred.

2. Experience managing an independent site with an annual revenue of over $10 million, familiar with site optimization and event planning; knowledgeable about the rules and operational processes of e-commerce platforms like Shopify, with experience from ground zero to completion.

3. Proficient in common data analysis tools such as GA4 and GSC, able to deeply explore data and provide decision-making value through data analysis to drive sales growth;

4. Attention to detail, clear logical thinking, strong reflective and summarizing abilities; team player with a strong sense of responsibility, integrity, patience;

**Growth Path:**

Your initial responsibility will be to take full charge of everything related to the independent site, becoming the website's owner. You will have the opportunity to build your own team to assist you in fulfilling this role more effectively. As you become more familiar with the site and improve team building, based on your own preferences, you have the following options:

1. You can choose to continue focusing on the independent site, refining it to perfection.

2. Move towards front-end development: you will be responsible for market operations in smaller countries or specific regions, and if you achieve good results, your scope of responsibility will continue to expand.

3. Move towards back-end development: you will participate in procurement management. Our product's gross margin is currently industry-leading, but if you can leverage your talents to optimize further, it will be highly encouraged.