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Position Title: KOL Operations Responsibilities 1. External KOL Contracting and Management • Identify, engage, pilot and contract mid-tier KOLs; establish a multi-platform KOL resource pool (Douyin, Bilibili, Xiaohongshu, YouTube, Twitter, etc.) • Develop a KOL grading system and standardized collaboration framework to boost contract rates, engagement and renewals, ensuring long-term, stable partnerships and closed-loop value realization 2. Conversion Funnel Operations and Data-Driven Growth • Design pilot models and incentive schemes around core objectives (registration, KYC, deposit, trading) • Regularly analyze KOL conversion data, optimize content formats and publishing cadence • Build a tiered high-conversion KOL model to drive efficient performance 3. Content Collaboration and Asset System Development • Work with content teams and the central production hub to deliver high-quality assets (thumbnails, titles, scripts, trend analyses) • Facilitate frequent collaboration and A/B testing of content • Enhance KOL content reach and conversion, creating a feedback-review-iteration loop 4. Matrix Account Setup and AI Content Experimentation • Rapidly incubate and manage small-to-mid-scale matrix accounts (short video and feed) • Establish experimental workflows from trend tracking to conversion, driving scalable content distribution 5. Cross-Functional Collaboration and Process Optimization • Coordinate closely with marketing, operations, advertising and technology teams to ensure smooth execution of KOL recruitment, conversion, incentives and settlement processes • Gather KOL requirements and user feedback to drive product enhancements and service iterations, strengthening platform partnerships Requirements Education & Experience • Bachelor’s degree or above with a minimum of 3 years’ experience in KOL/influencer/host operations or social media channel management • Proven track record of independently contracting 50+ creators or building a KOL pool • Experience in crypto/Web3/CEX/finance-oriented or content-driven products is a plus Professional Skills • In-depth knowledge of KOL ecosystems, collaboration models and content styles on major platforms (Douyin, Bilibili, YouTube, TikTok) • Hands-on expertise in KOL recruitment, direct-message copy optimization, pilot management and incentive mechanism design • Strong grasp of conversion pathways and KPI frameworks, with the ability to leverage data for KOL strategy • Ability to collaborate with content, design and tech teams to produce executable asset kits, collaboration protocols and post-campaign reports Soft Skills • Excellent communication, clear logical thinking, high stress tolerance, strong goal orientation and ownership mentality • Strong sense of timing and project management skills, capable of driving complex, multi-threaded initiatives • Passionate about building from 0 to 1 and adept at scaling from 1 to 100