1. Participate in/lead brand promotion efforts: Establish brand promotion operational goals, develop effective implementation strategies, and carry them out systematically to achieve the desired outcomes;

2. Increase the number of participants in/responsible for CEX trading. Formulate and execute growth strategies for trading and trading products, utilizing growth hacking techniques and data-driven approaches to optimize campaign plans, ensuring the efficiency and effectiveness of activities.

3. Build and optimize the product growth flywheel, continuously enhancing user engagement, trading volume, and TVL through precise KPI management and iterative testing. Take a leadership role in cross-functional collaboration, working closely with product and technology teams to ensure the accurate implementation and rapid iteration of campaign requirements.

4. Actively seek and establish external partnerships, accelerating market penetration and brand influence through strategic co-marketing activities and collaborative projects. Use advanced analytical tools and techniques to monitor market dynamics and competitors' activities, adjusting strategies to compete effectively.

1. Bachelor's degree or above, with preference given to candidates with overseas study experience or work experience abroad.

2. Over three years of operational and growth experience in traditional internet or Web3/crypto trading product activities.

3. Strong personal image, with preference for individuals who have a certain level of influence in the Web3 space.

4. Proficiency in both Chinese and English as working languages, enabling seamless communication with international colleagues and partners.

5. Demonstrated ability to adapt and handle pressure in high-stress and rapidly changing environments.

6. Deep understanding of cryptocurrency and blockchain technology, with the ability to accurately grasp market trends.

7. Strong community influence or rich industry resources will be given preference.

8. Preference for candidates with experience working in well-known overseas media.

9. Preference for candidates with experience in communication and collaboration with UAMA and local partners.

10. Preference for candidates with experience in brand operations in the CEX market.

11. Experience in Crypto business development and KOL engagement, with experience in Web3, public chain collaboration, and community localization projects.