At blk cosmetics, our mission is to make beauty better. Uncomplicated makeup for every day We believe that beauty should be easy. As a makeup brand, we’re not here to intimidate or overwhelm. Our goal is simple: To give you high-quality beauty products that work—in formats and formulas that are versatile, convenient, and easy-to-use. Pure, skin-loving formulations Guided by your genuine care for your skin, we make sure that all blk products are 100% vegan, cruelty-free, and made using only pure, ethically-sourced, and skin-loving ingredients. Each and every formula is free of harmful junk, specifically these eight yuckies: parabens, phthalates, SLS/SLEs, mineral oil, dyes, alcohol, artificial silicone, and artificial fragrances.